New Nusance Rods are made from a superlight weight blend of “Maxumfiber” graphite with a superlight resin content giving these rods a crisp, lightweight feel with superb sensitivity. High quality cork grips, comfortable proprietary reel seats, sleek performance ceramic guides, split grip designs, and attention to fit and finish that you’ve come to expect from Powell. We have all the right lengths and actions whether you’re a tournament pro or a casual angler. Our new line of NUSANCE rods attacks the market, without attacking your wallet. High Performance Affordability You Can Rely On.

Retail price is $89.99, one year warranty.

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Nusance 702 MLEF 7'0" Medium Light 2 6-12 lbs. 1/8-3/8 oz. Ex-Fast 1 9  1/8
Nusance 6103 MEF 6'10" Medium 3 6-12 lbs. 1/8-1/2 oz. Ex-Fast 1 9  1/8
Nusance 683 CEF 6'8" Medium Heavy 4 10-17 lbs. 1/4-3/4 oz. Ex-Fast 2 11  1/16
Nusance 6104 CB Glass/Composite 6'10" Medium 4 8-17 lbs. 1/4-3/4 oz. Mod-Fast 2 10  5/8
Nusance 705 CB MH Glass/Composite 7'0" Medium Heavy 5 10-20 lbs. 1/4-1 oz. Mod-Fast 2 11  1/16
Nusance 723 CEF 7'2" Medium Heavy 3 10-17 lbs. 1/4-3/4 oz. Ex-Fast 2 9  15/16
Nusance 734 CF 7'3" Heavy 4 12-20 lbs. 1/4-1 oz. Fast 2 11  1/8
Nusance 755 CB MH Glass/Composite 7'5" Medium Heavy 5 10-20 lbs. 1/4-1 oz. Mod-Fast 3 11  1/16
Nusance 765 SBR MMH CF UTILITY 7'6" Mag-Med Heavy 5 15-20 lbs. 3/8-3 oz. Fast 3 12  1/2


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  • Nusance 702 MLEF
    This is a phenomenal all around spinning rod for an array of finesse techniques. It works great for everything from small worms and drop shotting, to fishing little jigs, tubes, and grubs. The 7 foot length is a real asset when fishing at long distances, as it aids in improving distance and hook setting efficiency. Lake Erie Smallmouth, beware! ..
  • Nusance 6103 MEF
    This is a slick all-around spinning rod that works great for finesse techniques and a bit bigger “stuff” too. At 6’10” in length, it’s the perfect size for both shoreline and offshore fishing. It’s ratings mean it can handle everything from a drop shot to larger offerings up to 1/2 ounce, like tubes, and light football jigs. It also works well for skipping fluke style baits up underneath cover. An extra fast action means you get a forgiving tip that tapers quickly into some serious Bass kicki..
  • Nusance 683 CEF
    Longer rods have gained a lot more popularity in recent years, but short models can offer solid advantages in some situations. Additionally, some folks simply just prefer em’. Whatever the reason may be, the Inferno 683 CEF fills the void. Carrying a 3-power rating, this model is supremely versatile and the shorter length makes it supremely accurate, too! ..
  • Nusance 6104 CB Glass/Composite
    Topwaters, crankbaits, and rip baits are right up the alley of the 6104 CB. The moderate-fast action allows just enough “give” to fish these baits perfectly without being too soft for effective hook setting. With a length of 6’10” and rated up to 3/4 ounce lures, this 4 power stick will easily handle most common-sized hard baits at short to medium distances. If you dream about cranking riprap on the California Delta or throwing poppers on Toledo Bend, it’s time to wake up and grab yourself a ..
  • Nusance 723 CEF
    If you were forced to bring just one rod with you, this would be a top contender. With a length of 7-feet 2-inches and a 3-power rating, this stick covers a dizzying array of medium-duty techniques. It excels with jigs, worms, spinnerbaits, buzzbaits, small paddletails, etc. ..
  • Nusance 705 CB MH Glass/Composite
    Getting the itch to do some heavier duty cranking? The Inferno 705 CB should grab your attention. This composite 7 foot, 5 power crankbait rod features the silky smooth moderate-fast action you want, but is shockingly light in weight. Rated up to 7/8 ounce, it’s perfect for medium and some deep divers, as well as a multitude of lip-less and square-bill crankbaits. That lovely forgiveness you can only get from a composite blank lets you fish these baits with supreme efficiency, and keeps that ..
  • Nusance 734 CF
    Don’t let the slightly softer fast action fool you here. This rod has all the muscle you’ll ever need, with just a bit more forgiving of a tip than our extra fast rods. At an “in between” length of 7’3”, the 734 CF will be a perfect compromise for many anglers. Rated up to 20lb line and 1 ounce lures, it has many of the same capabilities as our 704 CEF, just with the added benefit of slightly more length for added casting range and line control. A superstar when it comes to jig and worm fishi..
  • Nusance 765 SBR CF MH Fast Cast Multipurpose Rod
    Here's a very well-rounded stick for lighter swimbait duties... "lighter" being a relative term in the world of swimbaiting, of course! This rod will handle everything from soft to hard baits up to 3 ounces in weight, and works well with big topwaters like the Black Dog Lunker Punker. Though it possesses head-turning power, the moderate-fast action and forgiving tip makes it easy to fish baits at the lower end of the rod's range. ..
  • Nusance 755 CB MH Glass/Composite
    If you love crankbait fishing, you’ll fall head over heels for this hottie. The 755 CB is a composite rod crafted for the serious hardbait angler. With a 7-foot 5-inch length and just the right blend of power and flex, it excels at fishing deep divers and large lip-less baits all day long. ..